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February 1, 2013
By: TOM BRANNA
Editor
Much attention has been placed on the role that the last minute shopper plays during the critical Christmas holiday season, but new research from Unity Marketingsuggests there’s another type of shopper to keep an eye on this winter. This holiday selling season will challenge marketers and retailers. As marketers and retailers begin their preparation for the Christmas shopping season, Unity Marketing researchshows that the 2012 gifter will be checking price tags and buyi...
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